Strategic Communication Plan
Goal 1: Increase capacity for CRAG agencies and internal staff to conduct strategic communication and outreach.
Objective 2.1: By 2024, the EOC will complete 5 murals and establish 5 marine debris working groups in varying communities (with outreach data collection included). (Links with CCLAS Objective 3.1)
Objective 2.2: CRAG agencies and staff will conduct at least 4 community presentations each quarter. (Links with CCLAS Objective 3.1; Fisheries LAS
Objective 2.3.1 (MPAs), 3.1.1, 3.3.1, LBSP LAS Objective 2.1.1, 2.1.2, 2.1.6)
o The Climate Change Coordinator and/or Climate Change Project Lead will communicate quarterly with SPREP (Metrological Service) to ensure both Samoas have accurate and timely climate information and share it with their respective communities.
o The Climate Change Coordinator will educate communities about climate change in Manu’a and on Tutuila: what it is, how it’s affecting our island and other island nations, and what can be done to slow it down and adapt to its impacts.
o Share information about what the partner agencies are doing to address issues impacting coral reef ecosystems.
o Provide success stories about what students and others are doing to help protect and conserve natural resources to encourage schools and classrooms to learn outside and take action.
o Encourage communities to conduct cleanup campaigns during Coast Weeks, Earth Day, and other community events.
o Host stormwater outreach events to educate communities on stormwater issues and solutions.
Objective 2.3: Produce presentations (PowerPoints, infographics, bullet points) that can be shared with community leaders to then share with their communities.
Goal 2: Increase the environmental literacy of village community groups (churches, youth groups, village leaders).
Objective 1.1: The CRAG Education and Outreach Coordinator (EOC) will create an outreach and education toolkit by January 2020.
This toolkit will be in the form of a downloadable electronic folder that CRAG and its agencies can easily take on a flashdrive to any outreach or education event. It will be designed to include everything one would need to cover the details of a specific topic while also describing that topic’s link to American Samoa’s ecological, economic, and human health, promoting lotonu’u. Topics include:
- BASICS OF CORAL REEF ECOSYSTEMS
- SUSTAINABLE FISHING
- WATERSHEDS & LAND-BASED SOURCES OF POLLUTION (LBSP) (including MARINE DEBRIS)
- LBSP BEST MANAGEMENT PRACTICES (including LOW-IMPACT DEVELOPMENT/GREEN INFRASTRUCTURE)
- CLIMATE CHANGE
- CORAL REEF RESTORATION
o Create a master presentation for all of the above topics that can be altered.
o Create, gather, and electronically organize infographics for all topics.
o Gather and electronically organize hands-on activities for all topics.
o Create message boxes (from previous TNC training) for each LAS.
o Create and organize an informative, electronic photo folder that covers each topic.
o Collect and electronically organize necessary miscellaneous materials for each topic.
Objective 1.2: CRAG staff and partners will conduct surveys of environmental literacy (EL) in Tutuila and Manu’a islands in 2020 and 2024 to measure EL baseline and success of E&O programs regarding for all audience types addressed in the E&O Plan.
o By September 2020, CRAG staff will develop an environmental literacy questionnaire both in English and Samoan languages.
o Staff and partners will conduct an environmental survey in west, central, and east Tutuila and Manu’a Islands by the end of 2020.
o By March 2021, the CRAG Education and Outreach Coordinator will analyze data collected from the survey and research options on how to change behavior towards the environment, targeting different audiences.
Objective 1.3: The EOC will increase coordination/efficiency of CRAG agencies’ education & outreach.
o The EOC will develop an electronic network and series of face-to-face meetings to organize agency engagement history of communities.
o He will then use the above system to ensure messages are consistent and used in joint programs.
Goal 3: Increase the environmental literacy of American Samoa’s teachers and students.
Objective 3.1: Once a quarter, the EOC will ensure that CRAG partners facilitate a cleanup at least one school. (Links with LBSP LAS Goal 2.1, 2.2).
Objective 3.2: The EOC will work with at least one school per year to design and paint an ocean mural. (Links with CCLAS Objective 3.1)
Objective 3.3: The EOC will work with the Dept. of Education (DOE) and the AS STEM Network to integrate coral reef restoration/Reef Check American Samoa into every Marine Science class by 2024. (Links with CCLAS Objective 3.1; Fisheries LAS Objective 3.3.1, 3.3.2)
o Identify and work with interested science/marine science teachers to conduct reef check survey and possibly doing a coral nursery. (Some student might take up interest in doing this as a science fair project. Maybe grade 10.)
Objective 3.4: Work with DOE to support teachers’ professional development by delivering training via marine science presentations and relevant lesson plans that effectively support DOE’s Marine Science Standards and Benchmarks for American Samoa, as well as general issues related to coral reefs in the Territory. (Links with CCLAS Objective 3.1 and 3.2; Fisheries LAS Objective 3.3.1, 3.3.2; LBSP LAS Objective 2.1.6, 2.1.7)
o Contact DOE and its Office of Curriculum and Instruction each summer to offer these training services.
Objective 3.5: Each year, the EOC will coordinate offers from all CRAG agencies and staff to each marine science class to teach marine science lessons if needed. (Links with CCLAS Objective 3.1; Fisheries LAS Objective 3.3.1, 3.3.2; LBSP LAS Objective 2.1.6)
Objective 3.6: The EOC will coordinate each year with partners and schools to mentor/guide interested students with marine science related Science Fair projects. (Most of the time students rely on the internet and teachers for information but not enough has been displayed on their boards or poor explanation of their project). (Links with CCLAS Objective 3.1)
Objective 3.7: The EOC will work with the ASCC Marine Science Coordinator to identify students each year to participate in any ongoing projects within CRAG’s partner agencies. (Stipend from Ed&Outreach program; ASCC Marine Science Coordinator will help identify the student.)
Objective 3.8: By 2014, the EOC will work with partners to establish a permanent coral reef monitoring program with high school teachers and students as part of the school curriculum every semester. (LBSP LAS Objective 2.1.6)
Objective 3.9: CRAG agencies and internal staff will create, print, and disseminate educational posters, brochures, and banners to DOE’s OCI each August.
o Use local data/pictures from the ongoing Coral Reef Monitoring project to create and disseminate outreach materials.
Objective 3.10: CRAG monitoring staff will conduct a presentation about the large and old Porites species and their importance to share with the communities in Manu’a by the end of 2022.
o Use local data/pictures from the Documenting & Mapping of exceptionally large and old Porites species project to create outreach materials
Objective 3.11: In order to increase exposure to environmental careers, CRAG will support internship opportunities (such as the PIPES program from UH) within CRAG and its partner agencies each year. (Links with CCLAS Objective 3.6)
Objective 3.12: The EOC will work with the ASCC Marine Science Coordinator to facilitate and support the annual ASCC QUEST (Quantitative Underwater Ecological Survey Techniques) program.
Goal 4: Increase the environmental literacy of local government leaders.
Objective 4.1: The EOC will develop presentations and evaluation questionnaires targeting local government leaders by the end of 2020.
Objective 4.2: The EOC will coordinate among CRAG partners to present data to leaders and outreach professionals that shows EL status in the territory and researched options on how to further improve EL in the territory.
Objective 4.3: CRAG agencies will conduct annual presentations to government leaders on issues facing coral reef ecosystems.
o Leaders will be encouraged to participate in activities that facilitate environmental literacy, like helping with community cleanup campaigns or wetland or coral restoration events.
Goal 5: Increase the environmental literacy of local business owners.
Objective 5.1: The EOC will coordinate with CRAG agencies to conduct at least 2 annual workshops with business owners to discuss and provide solutions for reducing the use of single-use plastics.
Objective 5.2: As much as possible, CRAG agencies will thoroughly engage local businesses during new and existing outreach events to promote environmental activities. Details depend on specific businesses, villages, issues, and needs.
o The EOC will coordinate the provision of trash bins for laundry mats on-island specifically to collect bounce dryer sheets (these dryer sheets are very light in weight therefore they can be easily wafted into the ocean).
Goal 6: Increase the environmental literacy of the other/general public.
Objective 6.1: The EOC will coordinate with CRAG agencies to create newspaper advertisements/promotion & coloring sections for kids every quarter. (Links with CCLAS Objective 3.3; LBSP LAS Objective 2.1.8)
Objective 6.2: The EOC will coordinate with CRAG’s partners to update the daily public service announcement (PSA) to keep the general public informed and updates on current issues related to coral reefs and CRAG’s priorities. (Links with CCLAS Objective 3.3; Fisheries LAS Objective 3.3.3; LBSP LAS Objective 2.1.8)
Objective 6.3: The EOC will produce informational coral reef banners, exhibits, signage, and kiosks highlighting CRAG’s LASs and disseminate to non- CRAG agencies each quarter. (Links with Fisheries LAS Objective 3.3.3)
Objective 6.4: By 2020, the EOC and partners will establish relationships with local celebrities to increase the public prominence of ocean issues on TV and the radio and at public events. (Links with CCLAS Objective 3.3; Fisheries LAS Objective 3.3.3; LBSP LAS Objective 2.1.8)
Objective 6.5: Each year, the EOC will work with the Le Tausagi environmental educational group and others to plan/create environmental literacy lesson plans for the annual summer camps. (Links with CCLAS Objective 3.1, 3.2; Fisheries LAS Objective 3.3.1; LBSP LAS Objective 2.1.6)